How we think - Archive
March 2015

Here are all the posts from the How we think section that were published in March 2015. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

microscope-dna-Blue-Latitude-Health-biomarkers-in-marketing

Use of biomarkers in marketing

Mark Assenti|12th March 2015

The modern pharmaceutical market can be saturated with competing products, from bio-similars, to same in-class, to alternative MoA treatments. Standing out from the crowd can be tough; innovative and patient serving methods of differentiation are hard to come by. 

Consultant Mark Assenti talks through the use of biomarkers in pharma marketing and where it's headed in 2015.

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not-all-data-created-equal-flag-puzzle-blue-latitude-health

Not all data is created equal

Guest Blogger|19th March 2015

Following on from our Top 7 Trends in Pharma Marketing for 2015 post, it is clear that the pharma marketing trends we expect to transform the healthcare sector are easier said than done.

Aurélie Pols from Mind Your Privacy has written this guest blog to talk about the first steps you need to take when considering data privacy and security.

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skin-patch-wearable-tech-blue-latitude-health

Evolution of the wearable tech revolution

Stuart Goodman|30th March 2015

One of the predictions we made in early 2015 was around wearables: “Wearable tech will play an even more integral role in the collection of aggregated patient data to help identify disease trends, predict treatment outcomes and improve future diagnoses. What we anticipate seeing more of in 2015 is a closer integration between the wearable device and how it feeds information to various sources.”

Account Executive Stuart Goodman takes a look at this prediction and provides an analysis of where wearables are heading.

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