How we think - Archive
July 2017

Here are all the posts from the How we think section that were published in July 2017. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

Creative effectiveness: international work that works

Damien Parsonage|4th July 2017

Damien Parsonage explains how the creative department at Blue Latitude Health creates work that resonates with customers and delivers results. 

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Billboards at Piccadilly Circus

Key principles for developing brand and portfolio messaging

Zoe Bartley, Sarah White|7th July 2017

Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand.

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Chrohn's Let's re-write their story

Creativity in a complex landscape: a pharma perspective

Blue Latitude Health|12th July 2017

Blue Latitude Health interviews Mohamed Helal, Marketing Lead for Immunology IBVT at EMEA level at Janssen, to find out his view on what an exceptional creative campaign looks like when working at regional level.

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How to build an online medical information service that resonates with your customers

Jiayi Chen|28th July 2017

Sourcing medical information is a top challenge for healthcare professionals in 2017. Here, Associate Consultant Jiayi Chen gives you the inside scoop on how to build a digital service that really serves the needs of your customers.

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