How we think - Archive
July 2014

Here are all the posts from the How we think section that were published in July 2014. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

customer-centric-approach-Blue-Latitude-Health

How to create a holistic view of your customers' experience

Blue Latitude Health|1st July 2014

After years of “product-centricity”, pharmaceutical companies have realised it is time to shift focus to customer experience; providing customers with what they want, how they want it, and when they want it. Read more for an overview of the customer-centric approach.

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inclusive-design-Blue-Latitude-Health-icons

UX: the importance of inclusive design

Blue Latitude Health|10th July 2014

Businesses should be investing both time and resource into ensuring that their digital assets comply with web accessibility standards. Inclusive design has to consider the UX story for users of all abilities, across all platforms. Read on for more on accessibility and inclusive design.

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IDEAS_Blue-Latitude-Health-stock-blog-content

Customer is King: producing products that patients want

Blue Latitude Health|24th July 2014

Harry Crook, from HA Crook Pharmacy Limited, talks about the importance of providing a patient-centric experience.

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Blue-Latitude-Health-ROI-Multichannel-Marketing

How to find the ROI in multichannel marketing

Blue Latitude Health|31st July 2014

Proving ROI has been the main challenge to 28% of pharma executives in 2014. In the same way that digital is no longer an add-on to traditional marketing, ROI should be considered throughout the multichannel planning process and not just as a metric-focused process that is bolted on at the end of your multichannel planning. Read on for more.

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