How we think - Archive
February 2020

Here are all the posts from the How we think section that were published in February 2020. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

Digital Nation: How Australia became a digital health pioneer

Jack Reinsfield|14th February 2020

Through services like the public, 'My Health Record' and the establishment of the ADHA (Australian Digital Health Agency), Australia have become leaders in digital strategies that are transforming healthcare systems. We sat down with Rachel de Sain, internationally renowned digital strategist, who shares where, and how Australia pioneered digital health products and services. 

read more

Introducing our Early Stage Strategy service

Blue Latitude Health|20th February 2020

Blue Latitude Health introduces our new Early Stage Strategy service, designed to align commercial and medical teams and emphasise the value of the product for the patient, healthcare professional and business from the early phases of drug development.

read more

The ALS patient journey

Imogen Coupe|21st February 2020

Nick Goldup is the Director of Care Improvement at the Motor Neuron Disease Association (MNDA). Here, he offers his insights into the journey for patients with ALS and explores the power of a strong patient community, while explaining how the charity is working with healthcare professionals to support patients, both physically and mentally.

read more

Enhancing the life-cycle of your insight

Elisa del Galdo|28th February 2020

Pharmaceutical and healthcare companies invest a great deal of time and money in commissioning research to address their insight gaps. The process often results in suboptimal return on investment (ROI) due to faulty communication and inefficient documentation of insights. Amit Sheinholtz, Senior Associate User Experience Consultant and Elisa del Galdo, Head of Customer Experience discuss common pitfalls of the negative insight lifecycle and how to avoid them.

read more