How we think - Archive
December 2014

Here are all the posts from the How we think section that were published in December 2014. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

Hold-That-Moment-The-Magic-of-Qualitative-Research-glasses-reading-test

Hold That Moment: The Magic of Qualitative Research

Martine Leroy|4th December 2014

Qualitative interviews and focus groups are designed to tease out customers’ beliefs, attitudes and motivations that underpin their behaviours. Over time, Head of Insight Martine Leroy has found the real magic of qualitative research in collector moments, when the opportunity for a truly emotive connection between moderator and respondent arises and the opportunity is seized to foster discussions that go beyond the brief.

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Google Cardboard Virtual Reality

Step into my Virtual Reality

Blue Latitude Health|18th December 2014

This week, a group of us left the Blue Latitude Health office to go hang out with We Are Formation, an East London based production studio who specialise in Film and CG for digital, print and TV; so we could learn more about how Virtual Reality is fast becoming a part of our actual reality, especially where storytelling is concerned.

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