How we think - Archive
August 2014

Here are all the posts from the How we think section that were published in August 2014. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

business-customer-technology-multichannel-marketing-healthcare

9 guiding principles for navigating multichannel in healthcare

Blue Latitude Health|5th August 2014

The aim of successful multichannel marketing is simple – to deliver, through the use of integrated, data-informed, customer-centric marketing. Here are the nine guiding principles we feel should be considered with multichannel marketing strategy.

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