How we think - Archive
April 2020

Here are all the posts from the How we think section that were published in April 2020. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

Maximising the commercial potential of the pharmaceutical pipeline

Blue Latitude Health|3rd April 2020

Decisions made early in the drug development process can define the limits of what’s possible for products and portfolios. So, why aren’t commercial teams always involved in these early conversations? In this Q&A we deep dive into early stage strategy, including how to break down these siloes and rethink drug development and clinical trial design.

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Perspective: the patient edition

Blue Latitude Health|8th April 2020

In this issue of Perspective magazine, we explore how the industry can place a greater emphasis on patient-centricity, and how pharmaceutical companies are working with patients across the product lifecycle to develop therapies that better serve their unmet needs.

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Elderly inside during pandemic

Confronting COVID-19: Life during a pandemic when you’re “at-risk”

Trishna Bharadia|22nd April 2020

MS patient Trishna Bharadia reveals what her life has been like during the COVID-19 pandemic, and how the healthcare industry can help improve outcomes for ‘at risk’ patients during this time.

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