|7th March 2019
A brand lives in the heart and mind of its audience as a sum of experiences. Every single engagement your brand has with its stakeholders is an opportunity to deliver a positive experience, while a sub-optimal experience can have a longterm impact on the perception of the brand.
One of the best ways to achieve this is through developing an effective multichannel plan, which can ensure you reach your customers using the right channel at the right time. This is especially poigniant in the era of declining rep access and rising customer preference for digital and omnichannel communications.
"That's why we have created this 50-question checklist to help you deliver an exceptional brand experience, based on what your stakeholders want and need when they need it"
However, we know that developing a multichannel campaign can be overwhelming. That's why we have created this 50-question checklist to help you deliver an exceptional brand experience, based on what your stakeholders want and need.
This checklist can be used in conjunction with our new 'Four Corners of Brand Experience' approach to brand strategy, which focuses on developing a deep understanding of your stakeholders to ensure you delivering a truely exceptional experience.
|9th July 2019
Dr Stuart Adams specialises in using T-cell therapy to treat paediatric patients at Great Ormond Street Hospital. Here, he explains what it was like to develop and deliver a groundbreaking CAR-T therapy for the first patient in Europe, and how the centre of excellence has adapted to make precision medicine a reality
|20th June 2019
Dr Mark Moasser treated breast cancer survivor Laura Holmes-Haddad (interviewed in part one) with an innovative precision medicine, which at the time was yet to be approved. Here he gives his side of the story and explains how industry can help oncologists treat more patients with targeted therapies.