Download the Article: 'What does programmatic advertising mean for your pharma marketing strategy?'

Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.

 

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Fishawack Health launches Delta Magazine

Our parent company Fishawack Health has launched a new magazine with a first issue unpacking rare disease.

In the precision medicine era, the line between products and services is blurred

Precision and personalised medicines are more than products, they are services in their own right. So, how should pharma approach this uncharted territory to ensure targeted therapies work for patients?

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