Download the Article: 'Make things simple for your customer – it’s not hard'
An overview of the simple rules that the Government Digital Service used to develop the new gov.uk website - a user-centred approach to creating a joined-up digital service to serve a diverse population. (From their Festival of Marketing 2013 talk.)
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We’re posting all new articles on our parent website fishawack.com
Fishawack Health launches Delta Magazine
Our parent company Fishawack Health has launched a new magazine with a first issue unpacking rare disease.
In the precision medicine era, the line between products and services is blurred
Precision and personalised medicines are more than products, they are services in their own right. So, how should pharma approach this uncharted territory to ensure targeted therapies work for patients?
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